We are a firm that takes a human-centered, purpose-based approach to help organizations in the public and private sectors innovate and grow. We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest.
What most clients want most from us is great marketing, with the spark to ignite sales and the staying power to build enduring brands. We put the creative function at the top of our priorities. The line between pride in our work and neurotic stubbornness is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
We try to create an atmosphere in which partnerships with our clients can flourish. We attach importance to discretion — clients don't appreciate marketing firms that leak their secrets. We do not take credit for our clients' successes. At MnP Business Ventures, we steer each day with curiosity, optimism, and a sense of humor. We are makers, stylists, hackers, creators, thinkers, explorers, writers, listeners, risk-takers, and doers—and we love what we do. We create impact through our projects.
Creativity is Intelligence having Fun.
You cannot bore people into buying your product; you can only interest them in buying it."
Unless your marketing campaign contains a Big Idea, it will pass like a ship in the night."
We are here to sell…. Else!
Consumer is not a moron. She's your wife.
Everyone is not your customer.
The best way to predict the future is to create it.
The best marketing doesn't feel like marketing.
You can't sell anything if you can't tell anything.
Marketing is no longer about the stuff that you make, but about the stories you tell.
If you can't explain it to a 6-year old, you don't know it yourself.