Marketing is the message that your business gives to others. When you explain your business to consumers, business partners and stakeholders, you are describing your company's benefits, attributes, and more important, value. You control how people perceive your company by controlling what you present to the world. It is your first and ongoing impression to consumers, so it is critically important that you devote time through when you develop your marketing strategy.
We work with clients to evaluate marketing opportunity and risks, share best practices and identify strategic market transformational initiatives and their related value to the business. Taking into account the client’s current capabilities, technical architecture, and organizational factors; we create a roadmap of projects to help achieve their goal, develop a solid, facts-based business case for fast investment decision-making and financial justification.
Advertising is the message about your business that others are receiving -- again and again and again. Unlike marketing, which is a constantly maturing and evolving proposition, advertising should be looked at as a much longer and static strategy.
On the other hand, Branding is the message you are receiving from others. Branding is happiness and value proposition people put on you and your company.
A common marketing gap is the failure to understand the difference between branding and advertising. While both are a part of marketing and are done with the express purpose of increasing revenue, they do so in different ways, and each has the ability to make other more or less effective. We help the clients to consider the numerous ways that their brand goes beyond colors, logo design or a jingle, to provide the experience and feeling their end consumer are seeking.
Consumers have shut off the traditional world of marketing. People don’t want advertising when making purchasing decisions, they want valuable information. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.